Aperol is an Italian aperitivo introduced by the Barbieri brothers in Padua in 1919. Its vibrant orange hue and bittersweet character make it an instantly recognizable part of *aperitivo* culture—the tradition of enjoying a light drink before a meal.
A blend of orange, herbal, and root notes creates its distinctive aromatic profile. The Aperol name is also closely linked to the Aperol Spritz, a concoction that combines the spirit with Prosecco and soda. The brand’s identity is rooted in the simplicity of its serving style and its close association with the Italian custom of gathering together.